If you’re still relying on the Yellow Pages to advertise your business, you’re missing out on much more effective and efficient ways of marketing your business. To get your business noticed and be more competitive in today’s market, you need to think outside of the book, put your business online where more customers will find you.
There are several different ways to market your roofing business online. For starters, add your business to social media sites like Twitter and Facebook. Both are the most popular and effective sites for networking a business, and both are excellent for marketing a business. Arguably, more effective than the Yellow Pages ever was.
You opened accounts, now what?
After opening accounts, make sure you add the links to them on your business cards, email signatures and promotional materials. Twitter and Facebook are the easiest social media sites to start with because they are both the easiest to post to right from your phone. You can even use a scheduling app to plan future posts, so they can be added at specific dates and times.
When you have your accounts set up you can add pictures of the jobs you’ve completed, so you can easily advertise the quality and type of work you provide. This is a great way to market your roofing company because it allows your customers to see what your capabilities are.
A great website is the most important marketing tool you can have
An absolute must have, for any business, is a powerful, high-performing website. Unless you’re a professional website designer, you will want to find someone who is knowledgeable, to create your website for you. This is not something you want to guess at.
A website is a company’s internet real estate. It is not only your online marketing, but your absolute presence online and it shouldn’t be taken lightly. Your website is where your whole business comes together, it’s the best representation of your company and what you capabilities are.
An effective and informative blog
A blog is another marketing tool that shows potential customers what your capabilities are. You can do this by posting articles that contain helpful information, which will be of interest to your customers including title like; How to File a Claim with Your Insurance Carrier, How to Find a Reputable Roofing Contractor or How Often to have Your Roof Inspected, just to name a few.
These articles will offer your customers, and potential future customers, information they can use while proving you to be an expert in the roofing industry.
More options for online marketing
Once you have you professional website and blog up and running, one excellent feature to add to either, or both, are videos. Videos have become very popular for marketing, surveys show, the average internet user watches a remarkable 186 videos a month. This is according to com-score Inc., an American global media measurement and analytics company providing marketing data and analytics to many of the world’s largest enterprises, media and advertising agencies, and publishers.
Videos engage people in a way that photos and text alone can’t. For small business owners, using video in their marketing campaigns can bring faces, voices, personality and heart to their operation.
If your roofing business isn’t represented online, it needs to be TODAY!