Getting roofing leads can mean the difference between a lean season and having the cash to invest in better equipment. Your sales team can work to turn leads into sales, but it’s as much work—and often more—to turn nothing into a series of leads. How can you get roofing leads? There are many methods. Some work over a period of months, but won’t help you today. If you want to see results quickly, there are three things you can do.
1. Spring for Facebook ads
Facebook ads are highly effective if you have the right demographic. While Facebook is growing in popularity with all age groups, mid ages and older are still expanding. These are the people most likely to need a new roof. They’re home and business owners who turn to social media instead of word of mouth to find services. If you already have an active social media setup, particularly Facebook, this is the system for you.
The problem with this method is that it’s passive. You have to wait for people to click on your ads and bring you the attention that you need. There’s nothing wrong with that; it’s just something you have to be aware of. If you don’t already have a social media presence, this will be a much more limited tactic.
2. Reach out to previous contacts
Every company has “almost sales”. These leads almost paid off, but in the end, they needed more time or had to shop around more. If you need to get roofing leads immediately, you can try to go back through your own contacts list. This isn’t the best method because most of these sales didn’t happen for a reason. In the time it takes you to loop back around to them, they might have gone with someone else. However, these leads are more primed than cold calls. If they do still need a roof, their pain point could have gotten severe enough that you can make the sale. The good part? You don’t have to expend any additional resources to make this sale. You already have the lead.
3. Hire a canvasser
Hiring a canvasser is an investment in a shorter sales process. Instead of trying to speed the first “half” of the work process to get random contacts to leads faster, you’re paying someone else to do it for you. This saves your team time and effort. Some canvassers may already have some leads prepared for you. If they don’t, they can put their whole effort into finding warm leads for your company. However, there are always more steps that have to be taken. Your team can’t cover the same amount of ground that professional canvassers can. They can move literally and figuratively to find the leads you need.
This method combines the direct action of reaching out to previous contacts with the farthest reach of Facebook ads. Instead of passively waiting for the leads to fall into your lap or self-select into your pool, you can go after them. Hiring a canvasser gains direct leads that are not always possible with other methods. In fact, hiring a canvasser is the most direct of the quick-acting options here.
Hiring a canvasser is the best way to get roofing leads quickly. You can spend money on Facebook ads or time contacting your old leads. Both these methods can pay off under the right circumstances. Hiring a canvasser delivers clear, quantifiable results every time. Get your roofing leads and get back to work.