When someone wants to know whether they should use a roofing company, or any contractor for that matter, they want to make sure that they are working with someone they can trust to do the job right. One of the first things they are going to do is look for reviews of your company. This is the same sort of thing you would do if you were hiring someone, buying a car, a new television, or anything else. You want to make sure you are getting the best, and you know that reviews are a great way to find the best.
So, you need to make sure you are getting good reviews for your roofing company so you can start to attract more customers.
How do you go about getting these reviews?
Ask for Reviews
This is one of the best ways to get reviews from your customers as a roofer. Once you have completed a job on the roof, one of the last things you should do is thank that customer for his or her business and then ask if they would mind leaving a review or providing you with a testimonial that you can use. If you ask them to leave a review, let them know where they should post it. Always try to make it as easy as possible for the customers to leave the review.
One of the other things you need to remember when you are asking for a review is that you should not tell them to write a good review – you want an honest review. It would be highly unethical to have someone write a positive review for you, or to pressure someone into writing a positive review. You will find that you can learn from honest reviews, and that should be part of your goal. For example, if the review says the roofing job was great, but the employees did not do a great job cleaning up, this will give you something to work on and fix in your company.
It is a good idea to ask for the feedback and reviews as soon as possible after the job is completed. This is when people are most willing to write a review and when everything is fresh in their mind.
Respond to Negative Reviews
It is inevitable that you will one day get a bad review. It might not even be your fault, but a customer will have something to complain about and they will blame you. You should not get upset at the review, but you should respond to it immediately. Speak with the reviewer and try to make things right. This shows potential customers that you pay attention to reviews, and that you want to give the customers the best possible experiences. Never get into an argument online with someone though, as it will make your business look bad, even if you are in the right.
Reviews You Did Not Know You Had
People can leave reviews in many different places where you have a presence online. If you are looking for reviews that you can post on your site, make sure you check all those locations, such as on your Facebook page, reviews on videos you’ve put up on YouTube, niche review sites, and on local search directories. You might find that you have a few reviews out there that you were not even aware you had. Be sure to keep an eye on your online reputation, so you are aware of anything that gets posted about your company online, including reviews.
As you can see, getting reviews doesn’t have to be difficult. Make it easy for the customers and ask for a review. Not all will oblige, but many will, and you will find that most of them tend to be positive.