Marketing might not be a lot of fun if you are a roofing contractor trying to drum up enough work, but it is essential if you hope to survive in this field. You need to sit down and develop a marketing plan that works for the roofing business. Below, we’ve provided you with a few good marketing methods and tips that you can use to help grow your business.
You have a website – or at least you should have a website by now – so make sure you are using it in a way that will give you the best results possible. You need the site to do more than just tell a bit about your company and provide some before and after photos of the work you have done. You also need to make sure that the website features digital content such as blogs and videos.
Having blog posts on your website that has information valuable to your potential customers can also help increase your rankings in the search engines. Videos can do the same thing. It is a good idea to post them on your website, as well as on YouTube. This acts as “around the clock” marketing for your roofing business.
You should be active in other areas online, as well. This includes social media sites, such as Twitter and Facebook. Be sure to “claim” your business on places such as Yahoo Business, too. It is a good idea to make sure you are active on those sites, and that you answer questions that potential customers might have when contacting you over social media. Having these sites might seem like a small thing, but they also help to grow your presence and can boost your brand, and therefore the passive marketing potential of your company.
The previous two marketing methods are important, but they tend to be relatively passive. You also need to be involved with active marketing, and one of the best ways to start is with a PPC, or pay-per-click campaign that is targeted to the area you serve. You will only pay for the advertisement when someone clicks on the link, and the only people who are going to click are those who are truly interested in your services. This is a smart way to use some of your advertising budget.
You might also want to consider offering some type of promotion or discount for a service you use. You can then promote this through your site, social media channels, and even through a PPC campaign. People love discounts, and if you have a service that can be discounted, even if it is just a roof inspection or cleaning the gutters, it is worth considering.
One of the best ways to market is directly to the people in the area you serve. However, this is not always something you have the capability to do on your own. In those cases, you will find that hiring and working with a canvasser is a fantastic option. They can get out there and go door-to-door. They can meet people, talk with them, and provide you with targeted leads. It is a fantastic marketing option.
As you can see, there are plenty of great ways to market your roofing business, and this is just scratching the surface. Try to find some other ways that you can get outside of the traditional box of marketing to get new leads without spending a fortune.