You probably have your own personal social media accounts, and you likely use them often. Whether it is Twitter, Facebook, Instagram, or one of the other myriad options out there today, social media is not a fad – it is here to stay. Does this mean your roofing company should be on social media, though? You will find that many businesses, large and small, are using their social media presence to good effect today. It is something you should certainly be doing with your roofing company. Let’s look at just how you could use social media to help with marketing and to boost your business.
One of the best things about sites such as Twitter and Facebook is that you can use them to make announcements. This could be a discount you might be having for a certain roofing service that you offer. It could also be some information on any charity work you might be doing, a company softball game, and other things that you feel people might find interesting. After all, it is about being social.
Of course, one of the top ways to make use of social media sites is to showcase photos of the work you do. You will find that this tends to work better on sites like Facebook, Instagram, and Pinterest. These are far more photo-oriented than Twitter, although Twitter does allow for photos now.
You have a website, or at least you should have a website, and you can use social media to help promote it for potential customers. When you put up a blog post, you can link to it from your social media sites. In addition, you can add any videos that you might make to your social media pages, or have links that go to the video on your site, or on YouTube. Promoting your website on social media is simple, but you want to make sure that you are doing more than just promoting. You need to provide those who are following you with information they will find interesting and useful.
By providing good content and information to the followers and fans on social media, it helps you start to earn trust with them. When they need some type of roofing service, they are more likely to think of your company. It is very important that you remember to engage with these people. Ask them questions in your posts. Answer questions that they leave for you. Engaging can help to build trust.
While it is certainly true that it can be a huge boon to be on social media, and it gives you a chance to interact with customers and potential customers quickly and easily, there is a danger. If someone posts something negative about your company, you want to engage them in a constructive manner, and see what you can do to make up for the problem. The last thing you want to do, even if they are in the wrong, is to fight with them on social media.
If they are wrong or being problematic, people will see through them. However, if you start attacking the person, people will lose respect for your company, the problem could spread, and it could negatively affect your business.
As you can see, so long as you are not confrontational on social media, it can be a fantastic tool for your roofing company when it comes to marketing. Make it a part of your business.